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2020 Practice Planning Start Today!

Marketing and Sales planning takes a good 90 days until you are ramped up and seeing the fruits of your strategy and the tactics you employed to execute that strategy. DO NOT wait until January 1st to put a plan into action. Here are the top 10 things you should be thinking about and acting […]

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Your Medical Practice is a Sales Engine: Train Your Staff to be the Fuel!

To successfully build your private pay practice, you need to generate revenues which means your patients must pay for their treatments. You basically have 2 revenue sources: *Existing patients who are on ongoing treatment programs or who buy additional treatments or services. *Prospects responding to your marketing efforts or via referrals. In the first scenario, […]

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6 Important Questions About Your Practice SEO Strategy

1: Do you have a secure and accessible website? Is Google able to visit the URL and look at the page content to start to understand what that page is about? The first SEO ranking factor has to do with having the right kind of URL. Specifically, that’s a URL that Google’s bots can easily […]

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Why Your Website Site Speed Is So Important

In 2019, site speed is more important than ever. We can’t stress enough what an incredible metric it is to your overall digital strategy and online presence. Specifically, it has a major impact on SEO rankings on desktop and mobile (especially with Google’s mobile first index), paid ads on Google with its impact on quality […]

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Grass Roots Marketing: An Effective, Inexpensive Way To Attract New Patients

Not every medical practice has the budget to afford a high-cost advertising campaign and to target a large audience. So, it’s frustrating to figure out a low-costing, effective marketing strategy that can be profitable. Such situations have led to breeding new marketing ideas and tactics, and grassroots marketing is one of the best methods developed. Apart from the […]

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The Practice Success Formula

This simple graphic is your practice success formula. As simple as it looks, you must master each part of the process and then it is all in the execution. *Do you know how to generate “high” quality leads? *Once you have the lead, do you know how to convert them into patients? *Once they become […]

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5 Ways To Increase Your Practice Revenues

As I have worked with Private Pay Medical Practices throughout the country, almost every practice struggles in the same areas when it comes to generating revenues. Typically, it is a function of potential new patients have never heard of you and when they do, what message are they interpreting that tells them, this is the […]

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The Power of Video Testimonials

Creating Powerful and Engaging Video Testimonials • Video content now accounts for well over half of the traffic online • Well over half of health and healthcare searches begin with an Internet search • Positive reviews and testimonials strongly influence purchase decisions So, this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. What’s more, digital […]

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To Give Or Not To Give? When a prospective patient asks for your treatment prices over the phone:

Often times your prospect will call and their first question is, “How much do the treatments cost? It is best to avoid answering this question immediately since you do not know who you are speaking with and have yet to build rapport with them. Some tips to handle this question: 1: Take control of the […]

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6 Reasons Every Private Pay Medical Practice Should Be Using Phone Scripts

If you surveyed 100 salespeople, the majority don’t utilize any form of a sales script. Often, scripts are seen as a nuisance to develop, but the reality is that there are valuable benefits from using sales scripts: 1. Improves How you Sound When conversing with prospects, using a script clearly makes you sound better. In […]

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