Email Marketing is a powerful, direct, personal way to engage with prospects and patients. Build a robust database of email subscribers. This allows you to maintain close relationships with your patients and easily test and launch new products.
Create a highly responsive list of email subscribers which provides instant feedback. Segment your campaigns into prospects, current patients and past patients.
Educate, Nurture and Convert.
3 Questions to Evaluate Your Email Marketing:
- Do you have a segmented email marketing database?
- Do you have a database segmented by prospects, patients and past patients?
- Do you have a specific email campaign for each segment?
- Do your emails captivate your audience?
- Are your emails short, ask questions and not have added a personal touch?
- What is your ROI on email marketing with specific calls to action?
- Are your emails automated?
- Do you have specific dates for them to be sent out?
- Are they targeting the right segment?
- Are they being opened and read?